Welcome to our team

We believe that our people are our greatest asset. Get to know the faces behind our success:

Ayman Makkawy

Founder & CEO

the founder and CEO of Ledgers LLC and the mastermind behind the firm’s operations. With over 15 years of experience in the financial sector

Khaled Ali

Chief Innovation Officer

With over seventeen years of experience in Telecoms, ICT, and Management Consulting.

Abdelrhman Hassan

Chief Operations Officer

With over 15 years of experience in the financial sector



Startups face several challenges:


Startups face several challenges when seeking funding.

  • Lack of Track Record and Market Validation.
  • Limited Financial Resources.
  • Competition in the Funding Landscape.
  • Creating a Scalable Business Model.
  • Determining the Funding Amount.
  • Finding the Right Funding Option.
  • Spending Wisely Once Funded.

Accounting & Finance

Startups often face several challenges in the accounting and finance.

  • Cash Flow Management.
  • Financial Literacy.
  • Compliance and Reporting.
  • Human Error in Data Entry.
  • Poor Cash Flow for Expansion.
  • Legal Compliance.
  • Cybersecurity Risks.


 Let’s explore

  • Cash Flow Management:
  • Challenge: Startups frequently struggle with maintaining steady cash flow. Irregular revenue cycles, delayed payments, and unexpected expenses can disrupt financial stability.
  • Solution: Monitor cash flow closely. Improve accounts receivable and accounts payable processes. Generate daily cash reports to plan effectively.
  • Financial Literacy:
  • Challenge: Founders and team members may lack sufficient financial knowledge. Understanding financial statements, tax compliance, and financial planning is crucial.
  • Solution: Invest in financial literacy training. Educate team members about basic accounting principles and financial management.
  • Compliance and Reporting:
  • Challenge: Keeping up with regulatory changes and financial reporting requirements can be overwhelming. Staff shortages exacerbate the issue.
  • Solution: Stay informed about accounting standards (GAAP or IFRS). Document and report accurately. Leverage technology for efficient reporting.
  • Human Error in Data Entry:
  • Challenge: Manual data entry can lead to errors in financial records. These mistakes can impact decision-making.
  • Solution: Automate data entry wherever possible. Implement checks and balances to catch errors early.
  • Poor Cash Flow for Expansion:
  • Challenge: Startups often need capital for growth, but poor cash flow hinders expansion plans.
  • Solution: Create a budget and allocate funds strategically. Explore financing options (loans, investors, or grants).
  • Legal Compliance:
  • Challenge: Navigating industry-specific regulations and tax laws can be complex.
  • Solution: Consult legal and financial experts. Ensure compliance with tax filings, licenses, and permits.
  • Cybersecurity Risks:
  • Challenge: Protecting financial data from cyber threats is critical. Startups are vulnerable due to limited resources.
  • Solution: Invest in robust cybersecurity measures. Encrypt sensitive data, use secure networks, and educate employees about security best practices.
  • Lack of Track Record and Market Validation:
  • Challenge: Investors often hesitate to fund startups without a proven track record or market validation.
  • Solution: Focus on building a minimum viable product (MVP) and gathering user feedback. Demonstrate traction through pilot projects or early adopters.
  • Limited Financial Resources:
  • Challenge: Startups operate with tight budgets, making it challenging to attract investors.
  • Solution: Explore alternative funding sources such as angel investors, venture capital, or crowdfunding. Bootstrap initially and seek strategic partnerships.
  • Competition in the Funding Landscape:
  • Challenge: The startup ecosystem is competitive, with many companies vying for limited investment.
  • Solution: Differentiate your startup by emphasizing unique value propositions, market gaps, or disruptive innovations.
  • Creating a Scalable Business Model:
  • Challenge: Investors seek scalable business models that can grow rapidly.
  • Solution: Develop a clear growth strategy. Highlight how your startup can scale efficiently and capture a larger market share.
  • Determining the Funding Amount:
  • Challenge: Startups often struggle to determine the right funding amount.
  • Solution: Calculate your funding needs based on operational costs, marketing, product development, and runway. Be realistic but not overly conservative.
  • Finding the Right Funding Option:
  • Challenge: Choosing the right funding source (angel investors, venture capital, loans, grants) can be daunting.
  • Solution: Research and understand each option. Consider factors like equity dilution, repayment terms, and alignment with your startup’s goals.
  • Spending Wisely Once Funded:
  • Challenge: Mismanagement of funds can lead to failure. Startups must allocate resources wisely.
  • Solution: Create a detailed budget. Prioritize essential expenses (product development, marketing) over non-essential ones.